Monthly Archives: February 2011

Geolocation apps and the future of email

Social media IS changing the way we work – and it’s not over yet… Gareth found this video from the Next Web team…

How mobile media changes the way we work..


Hear what Lawrence Coburn from DoubleDutch has to say about it all and how we will be moving away from email and onto social objects to enable us to truly connect with people.

There are some amazing opportunities for social commerce too and mobile apps too who use the geosocial network.  Imagine knowing exactly where your customers are – right now.  How powerful would that be…

Perhaps we really are moving towards to death of email..

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If you want to be a Social Media Manager

This infographic from Socialcast made me smile

Good social media managers also have the following:

  • A network of folks around them that they can call on for new feeds
  • The ability to influence others around them
  • Great multi tasking abilities
  • A thirst for new technology
  • The ability to communicate across different channels including face to face and email

…And have 30 hours in each day too Smile

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Is the Internet making us more intimate?

I remember when I was building relationships when I was young.  We didn’t have email, mobile phones or any type of social networks.  I used to do my courting by letter, written by hand, not typed, and using the public payphone.  It was sporadic and bitty.

How times have changed since those early days.  Now it’s possible to be in IM, or social contact with people throughout the day.  The standard work rituals seem to be broken. No longer are we denied the contact with friends and family throughout our working day.  We multitask, discover what is happening in our friends social worlds.  This contact has changed the way we interact with our connections.  And it’s all due to this multi-layered connection.

Stefana Broadbent is an ethnographers who has been studying human behaviour and how it has changed the level of intimacy.  Have a look at this great TED video

Stefana talks about the democratisation of intimacy. 80 per cent of calls made to 4 people only, and Skype, 2 people.  People are now using webcams to carry out parenting activities with their remote families, to share a meal with people in other locations.  75% of people admit to having private conversations at work, whether by phone or text.  It’s a great opportunity to have a much greater opportunity for intimacy.

She discusses whether having daily contact with family could have a negative effect (Like army personnel fighting in Afghanistan for example) and how it has changed the way that large organisations interact.  Some prevent interaction, some encourage it.

It’s amazing to consider just how far we’ve come with  our interactions over the last 20 years.  Is it better?

I think so… Long may it continue Smile

The @jonhoneyball spark that creates the entrepreneur

I loved Davids post about becoming an entrepreneur.  I remember vividly the exact moment in time when I made that decision.  I’d been notified that I’d been made redundant from my job at Microsoft.  I really loved the job and couldn’t envisage working anywhere else.  The realisation hit me hard.

For a couple of days, I wandered round in a daze, fielding phone calls from friends and colleagues, all asking the same thing.  ‘What are you going to do next?’

I had no idea.  And then I had the epiphany.

Well actually I didn’t have the epiphany at all.  I wasn’t thinking about my own future.  My mind was in a daze, full of nothing.  i was marking time until something came up.  But my great friend Jon Honeyball, gave me the germ of an idea over a glass of wine one evening.

‘Why don’t you go and work for yourself’ he said.  You really ‘get’ social media from an enterprise point of view…. And you still know what you’re talking about technically… And you do ever so much for Women in IT… Go and do it!

That was it.  He went through all of my objections, worries and fears about going it alone.  Since I left school, I’ve always been employed by large companies.  I’d never for one moment considered running my own business.  And there it was in front of me..

The seed had been planted in my head.  And it didn’t take very long at all to grow into a structured idea, plan and mission.  And here I am

So I totally identify with the concepts in this video.  It all rang very true with me.  Have a listen.  it’s under 4 minutes long:

Becoming an entrepreneur

I particularly liked the quote in the video about passion.  Gaetan is right on the button here. If you’re not passionate about what you do – especially in IT where things are changing rapidly then that won’t be enough.  You’ll struggle out there on your own. You need a good social network of customers, colleagues and friends – and you need to keep the relationship fresh.

The single thing that I pick up whenever i talk to entrepreneurs in the IT field is the total passion and enthusiasm that they show for their jobs.  Far more than anything I’ve ever seen in the workplace, where policies, procedures, process and politics can often stifle the agility of a business

So if you’ve had the epiphany and believe you have what it takes to start out on your own – all you need to do is take the first step.  That’s the hardest one.  And you’ll find that there’s a huge difference between an entrepreneur and an employee – and if you take the risk – then the benefits are really good indeed.  And I have Jon to thank for that… Smile

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Reluctantly having to Network?

I like this article in the Wall Street Journal about networking.  Both men and women often don’t network properly.  Often men cruise the room, not making deep relationships, often women get talking to one person and stick to them for the whole session, so the WSJ has some good advice.  i particularly like their follow up point:


7. Don’t forget to follow up.

"If you’re not following up, you’re not networking," says Ms. Zack. "You should stay in touch, without thinking about what you’ll get out of the relationship."

Within 48 hours of your first meeting, you should email a note that pinpoints the most important parts of your earlier conversation, so your contact remembers who you are specifically. A timely turnaround will show that you’re both interested and available to continue the conversation.

"Send them a link to a project you discussed, or ask them how the game they were going to that night ended up," advises Ms. Zack. "Give them something that is useful to them."

If I get a business card, I’ll always follow up later that week.  I’ll make electronic contact with them so that my details can be stored on their contact system.  It takes a few minutes of my time.  if I get a response – then I transfer all of the contact details onto Outlook.  if I don’t get a response – I’ll throw the business card away.

Following up is easy, maintaining the relationship takes some work, but will bear fruit later on.  Like any relationship, networking takes work

Working the room effectively could give you some great work in the future.  All you need to do is do it properly Smile


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Why is social media good for companies

A great infographic from socialcast showing that its not just all about Facebook and Twitter and externally facing tools.  Social computing works internally too…

The Tie That Binds

involve the customer, engage them in conversation and you’ll have a much better experience and connection.

Thanks to the social cast blog for the link…

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