I’ve praised BT in my book about their attitude towards social media and how they effectively use it for customer service. Well, not only do they have reactive support towards queries and complaints (they listen for mentions of their name on Twitter) they also do proactive follow in care.
I’ve had problems with my broadband for a few months now, with intermittent outages and reduced download speeds and I noted my issues by web submission followed by this Tweet. BT responded really quickly on Twitter, sent an engineer round and I had service back within a few days.
This morning I got the Tweet below. BT were proactively checking up to see if my broadband was ok.
Actually, my broadband is a bit slow, but up constantly. I reported the change in download speeds, got the other tweet on the screen grab above followed by a phone call from an engineer.
That’s really proactive service – and all over Twitter.
Social media can work really well in customer service situations. Companies can really get close to their customers and engage directly with them for the issues. Adding proactive follow up can only enhance the customers experience and improve perception about the brand.
However, this customer service plan needs to be implemented alongside the existing customer service process and seamlessly incorporated with all of the other ways to connect. The customer can then choose the way that they want to talk to the company, switch between modes of communication without loss of information, whilst moving towards a satisfactory customer conclusion. My communications with BT so far have included SMS Text message, Twitter, phone, face to face and web. The experience hasn’t been too bad, although in each of the face to face visits I’ve had, there has been a little breakdown in communication. The engineers weren’t fully briefed on the complete fault history. A small hurdle – easily fixed.
But overall, the follow up tweet has really impressed me and My perception of BT is so much higher than it would be if I’d received a damn satisfaction survey assuming all was hunky dory. Nice one BT