Daily Archives: January 5, 2011

2.2% Hard-core Tweeters generate 58.3% of traffic

I’m fascinated with growth graphs – especially graphs that show when something has reached it’s tipping point and is about to get ‘BIG’ Sysomos have done some great analysis of this and have published some stats. Here’s what’s happened to Twitter last year:

Twitter Statistics 2010 Growth in Accounts

The tipping point for Twitter obviously happened at the end of 2008.  Before then, only those in the know were using Twitter, it hadn’t gone mainstream yet.  I know the end of 2008 was when the BBC started to talk about Twitter – always a sign that a product has hit the mainstream when the BBC start to talk about it.  (The same think happened with podcasts a year or so before them).

But look at the explosion in new accounts created in 2009.  Lots of these are multiple bot accounts.  Applications like Hootsuite, CoTweet and TweetDeck allow you to switch accounts and publish the same Tweet from multiple accounts.  This shows up as buzz in sentiment monitoring tools and gives the client a warm feeling that the money he’s investing in Twitter implementation is worthwhile (<wry smile/>)

But others have started to create Twitter accounts.  As small businesses realised that Twitter (and especially Twitter search) can be Very Good for Getting You Noticed.  Hundreds of small businesses now use Twitter to connect (search for cupcakes, gourmet food and pork pies to see what I mean)  This has caused the explosive growth as millions more Twitter accounts appear. 

The growth in meaningful profiles, web URL’s and descriptions have also grown amongst genuine users (not the bots)

Twitter Statistics 2010

and has also dramatically increased in 2010.  if you’ve had a profile for a while, you’re one of 4.7% as people who created a profile before January 2009 only accounted for 4.7% of the total Twitter population.  You’re obviously thought leaders if you’ve used Twitter for some time (and nabbed the shorter account names too!)

And just over a fifth of users post 90% of Tweets



But don’t worry if you’re not prolific.  There are thousands of accounts out there that have been grabbed (usually for big brands who didn’t get there first) These Tweet squatters are waiting to sell on the accounts and are inactive.

The average number of Tweets per account is still one – so don’t worry if you Tweet once a week and wonder if you need to do more… There are millions of other accounts doing exactly the same. Smile

Full report and more images on the Sysomos blog