Daily Archives: December 16, 2010

No one reads your Tweets

… which is a shame after all of the effort you’ve put into crafting the message so it fits into 140 characters or less, has interesting links and is formatted for conversational Retweets

The Pew reseacth centre have discovered that just as many people who use Twitter use it to broadcast, not read messages (21%) compared with those that read messages several times per day (24%).  Here’s the graph:

The interesting part of this graph shows that almost half Twitter users read tweets every few weeks, or less often.  Not daily.  Not several times a day when you broadcast your wit and links.  The Pew survey admits that this is a relatively small sample size, but with almost 50% of people not reading tweets – it begs the question weather some of the messages are actually worth writing at all Smile

Or perhaps we should be rebroadcasting the message several times a day to catch the 36% who do read Tweets once a day. Time to spam perhaps?  I do hope not…

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