Monthly Archives: December 2010

Reflections on 2010

I was going to make this post a whiz through the social media tools and give a few predictions for 2011.  I’m also going to reflect on the social media features that stuck out for me through my own journey through the year, the good and the bad and why these topics will need to be a focus for 2011 if you want to succeed in your social media marketing activities.  Bruce wrote a great post about what went right and wrong for him in 2010, but I think I’ll save my personal reflections for another post in 2011 and build on my post in 2009.  So this one is about 5 social media themes that I think will matter in 2011…

  • Social Web sites

More and more companies have included a social component to their websites.  Whether that’s an embedded Twitter feed or social buttons on a web page or blog, web sites have become more engaging.  And with search including social status messages and fees, real time search helps your SEO and rankings.  Social searching will find your site without any extra SEO  additions to the web page.

  • Crisis management

Large and small companies alike don’t know how to handle PR Crises often resorting to ‘delay. deflect, defend’ tactics that they’ve done in the past.  Yahoo!, who should know better had a wobble when news leaked out that it’s delicious bookmarking services was going to be sunsetted.

image (Image from the Techcrunch blog)

Without a viable alternative (Microsoft played around with a tagging service a couple of years ago), what would happen?  Delicous inicated on its blog that there may be a home for it outside the company but the search engine land blog had confirmation that this was unlikely and techcrunch reported that Yahoo had devalued delicious significantly if they were actually going to sell it!  not a good move

Having an effective crisis management plan in place would have significantly diluted the impact of this news – and having a good set of employee guidelines would minimise the impact of the leaks… Fail…

  • Lead Generation

There are a couple of interesting companies that have used Facebook to generate leads outside of the B2C space.  Forrester Research, for example has a fan page on Facebook which seems to be at odds with it’s B2B corporate image.  However, events and videos are linked to from Facebook, there are links to YouTube videos and there are reports you can download for free without a subscription. This is a really effective way of demonstrating that Facebook can actually be used for B2B successfully and acknowledges the blending of our work life and social life.  Nice one Forrester.  A great way of turning page visits into leads with a content rich, compelling and engaging Facebook Page.   Other B2B companies that use Facebook pages for leads are Cisco (who also initiate their graduate recruitment via Facebook as do Ernst & Young), Gartner, Hubspot and Dell

  • Location based applications

Facebook Places, Gowalla, Foursquare have all been talked about this year due oto privacy concerns, but they are a great way for B2C advertisers to tempt folks into the building with the promise of a coupon, discount or special offer.  Adding geolocation services to your application means that you’ll build a much richer application, and bring the community together at events and gatherings – only if the application is well written of course. I think that social commerce applications will come to the fore in 2011 – perhaps a deal with Groupon and Facebook places perhaps.

Do I use them?  Hardly at all.  I’m busy interacting with folks on another medium like Twitter or Facebook to collect another foursquare badge…

  • The rise of mobile

This is best explained by this infographic from the Flowtown blog

If you’re focusing on B2C, you need to be on Facebook, you need to have a mobile app and you need to take advantage of geo-location services.  There are over 4.5 billion mobile devices out there, many with a data plan.  Smartphones are the way to interact with your customers and allow them to connect with each other.  If you’re running a social commerce site, you need to be here…

Roll on 2011.  There are some exciting times ahead Smile  Happy New Year!

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Twitter makes you happier?

I’m not sure about  a couple of these.  Twitip has published 5 ways to use Twitter so that you can become a happier person

1. Tweet to help people that you wouldn’t otherwise reach.

I agree with this one.  Social media is all about communication and socially helping people.  How many times have you overheard a conversation on the bus or in the queue at the supermarket and wanted to interrupt the conversation with the answer to the question.  We are social animals, we like to help out

2. Tweet your goals and allow people to provide accountability.

Hmmm.  What if me goals change?  What if I commit whole heartedly to run the BUPA 10k in May 2011, and them fail in my goal.  I’ll be ashamed and unable to face anyone.  What If I talk about all the fantastic business I’m going to secure in 2011 and due to circumstances outside my control, fail to hit my targets.  I’ll lose credibility and followers.

3. Tweet to direct people to your business and generate sales.

No No No!  Pointing folks to your business offerings should be s subliminal activity.. If I post interesting and compelling articles, and link to them on Twitter, then people will be interested enough to find out what I do and approach me based on my style and credibility.  not because I’m showing my expertise in social media down their throats

4. Tweet to wind down.

No!  Often Tweets wind me up not down!  I can easily become irate if someone is harping on about something I passionately disagree with.  I can wind down if I’m chatting with my friends – but not by watching the general feed…

5. Make friends.

Yes, Yes, Yes! Time and time again I find that Virtual relationships are cemented in a physical environment like a Tweetup or other meeting.  There are a lot of amazing folks out there who are on Twitter and they make me happy just by interacting online.

Well I’m now off to find another source of happiness – catching up with the comings and goings of my friends on Facebook.  But I’ll leave you with this last thought.  Where have the legs gone from the Twitter bird logo above? Smile

 

 

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Facebook and Twitter breakdown

Interesting infographic from the Digital Surgeons blog about the number of folks on Twitter and Facebook and their habits

Facebook Vs. Twitter [Infographic]

 

 

fewer people follow brands on Twitter than on Facebook, however those who follow brands on Twitter are ~18% more likely to purchase something from that brand than users to follow a brand on Facebook.

Thanks to the Next Web for the link

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Don’t put this on LinkedIn

Oops – I’d better sort out my LinkedIn profile and check I don’t have too many of these buzzwords scattered around.

Here are some of the howlers that LinkedIn say appear the most often in their profiles – as reported by the LA Times:

  • motivated
  • dynamic problem solver
  • team player
  • extensive experience?
  • innovative
  • results-oriented
  • proven track record
  • fast-paced
  • entrepreneurial

So, it looks like I’ve only got one buzzword in my own profile below:

I’m an experienced social media consultant who has been creating social media community and reach strategies for 6 years. I will help you with your social media architecture, strategy and plan. I will help you connect with your customers, amplify your reach and improve audience satisfaction. I’m a technical specialist in unified communications, collaboration and social computing technologies and an engaging orator and speaker who presents at events around the world.
I’m a great advocate, role model and mentor for women who want to advance their career, and can offer advice on how to get the best out of social media to improve their online brand.

Perhaps I need to add a few more then Smile with tongue out

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