No time to blog

Betsy’s post the other day made me stop and think.  Not about the fact that summer has failed to arrive yet in Seattle, but the attitude of many about the “Twitter ate my blog” syndrome.  It’s a heck of a lot easier to send a text than pick up the phone, and it’s a lot easier to phone than actually put pen to paper – real pen to real paper and write a real letter to someone.

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But many people do seem to have developed the Twitter ate my blog syndrome, where you can flash off something witty and pithy to the world in a few key stokes.  You may include a link of your own, or you might (more often than not) retweet someone else’s links.  Are we becoming lazy?  In this productivity enhanced time, have we even less time to type a 500 word essay?  Are we too busy on Twitter to think coherently for more than a few words?

I don’t think so.

I think it’s the fact that blogging has become almost the de facto online estate for web junkies.  We all have a blog.  Or me might have two or 3 different blogs for different topics come to think of it.  And as it’s its moved into broad acceptance and onto the Gartner slope of enlightenment, like the term hoover and croc, its very normalness is making it appear to be a less valuable thing to do in a company.

Wrong. So Wrong

You can’t demonstrate your knowledge, opinions, experience or skill in a Tweet. 

You can with a blog.

You can’t have a credible chronological presence with your twitter stream. 

You can with a blog.

You can’t build your credibility and your reputation with a few hundred messages and retweets.

You can with a blog.

You can do this, and lots more besides…

Blogs are vital for B2B credibility.  They are the mechanism that drives people to your website, to use your services and to buy your products.  They demonstrate authority in your chosen field, whether that’s electrical engineering or post-natal depression.  They are a permanent marker to your skills and knowledge. and they provide a permanent link to other bloggers with similar credibility and skill.

Twitter is your signpost to your credibility, reputation and knowledge.  You tell others where to find useful information, on your own blog or others.  You guide the reader to further information and you intersperse the information with snippets of your own.

For your long term success in business you need a blog.  You need to keep it fresh (fish don’t swim in stagnant water) and you need to keep it credible and interesting if you’re looking for B2B or B2C success.

So Betsy – don’t give up.  The sun will come out again and you’ll start blogging more 🙂

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  1. Pingback: Convincing Execs about your social media plans: « Eileen's Technology blog

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