Social media, Social causes

I’ve been fascinated recently by the use of online games to be used for social causes and I’ve been impressed with what’s been happening on Farmville recently.  For those of you who have never heard of Farmville, its an Massive Multiplayer Online Role playing game on Facebook which has about 75 million players and it involves managing your farm. your virtual farm.  You can buy virtual crops, harvest them, and make virtual cash.  You can also use real cash to buy virtual items in Farmville and other MMORPG games.  Suddenly virtual items have the potential to become monetised earning real cash for the company.  But it’s not all bad…


There are opportunities for social networking to be put to good use for social causes. These networks have become powerful tools to help raise money and awareness, about social issues around the world. Zynga, one of the leading MMORPG developers who have several social games on Facebook like Mafia Wars, Farmville, FishVille, CafeWorld and Zynga Poker responded very quickly to the need for international aid. They offered “limited edition social goods” including “ non withering white corn within Farmville", a “Haitian drum on Mafia Wars" (23 million users) and “a special chip package” that will give the user a rare, premium item (Zynga Poker). Zynga donating 100 percent of the proceeds to support emergency aid in Haiti through the Zynga Haiti Relief fund. Previous efforts in selling seeds for Haiti earned over $1,000,000 and the opportunity to buy virtual pets in YoVille raised $90,000 for the San Francisco Society for the Prevention of Cruelty to Animals . Other initiatives allowed players to purchase virtual goods to aid the World Food Program.

So there’s a great opportunity for social media to be put to good use for good causes, and with the amount of cash raised by Zynga in a very short time for the Haitian earthquake, there’s obviously a really good opportunity for other channels to capitalise on this too…


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1 thought on “Social media, Social causes

  1. Prem Sabarwal (Gadget Help)

    this is a really good initiative taken by Zynga for raisin such a huge amount..this is also gives an idea of the sums of money involved in ecommerce these the last decade ecommerce has touched unbelievable heights…

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