If you’re wondering why your small business isn’t getting noticed on Google, then have a look at this infographic from SEObook. It seems to penalise small businesses who are trying to get presence through SEO and frequently updated pages.
You can also keep up your own brand presence by keeping up your social activities on sites like Twitter, LinkedIn and your blog – to keep your visibility up as much as possible..
Or perhaps it’s time to change the way you search – or think about change your search provider?
Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.
There’s been some interesting social news from both Bing and Google recently…
Bing have been looking at Facebook and have discovered that 90% of people look for advice from their family and friends and this friend effect heavily influences our purchasing decisions. (I see this lots of times when women are talking to me about shoes and handbags). They call it the Friend effect and they’ve incorporated this into social searches – to make your searches more relevant. Here’s an example I’ve just snipped. You need to log into Facebook on one tab and change your location in Bing to United States to get this feature by the way.
As your friends like links, then they will appear on your bing results page.
Google on the other hand, have released their social search results globally. I’ve just had a quick look at recent Tweets sharing links from my stream and entered them into Google. Here are the results shown on Google …
whereas Bing have a Twitter stream constantly updating – and results from everyone discussing the Tornado – again from the bing.com site – where my preferences are set to be United States. This is the live stream from the News tab
Googles social results are relevant to you when you sign in to your Google account, with Bing, you can either sign in – or connect to yor Facebook account. Both will add a great dimension to your search results and give you great personalisation.
Come on Bing – roll this out globally – and Google – let me sign in with Facebook. Why should I HAVE to use my google account. OAuth is ok you know…
Search Engine Optimisation seems baffling to those of us who hire a consultant to get our sites higher up the search engine rankings, and frustrating for those of us who have to keep up with all the changes that Google makes to its algorithm to stay one step ahead. (See my blog posts from the other day to see just how much Google has changed SEO. This infographic from the Datadial blog makes things a little bit clearer – well a little bit less muddy anyway.
Now its more than just meta tags within the html pages. image file names, Body text, headings and bold text are all counted as are reviews and links. Embedded images and badges all help too. So Embed your button wherever you can. Create one!
It’s good also to see that great activity on social media sites has a good boost for being discovered and discoverable. Fresh activity on Facebook, Twitter and LinkedIn all contributes to your ranking. Keep it fresh, keep it relevant and the search engines will reward you for it…
Eileen Brown is the CEO at Amastra and Author of Working The Crowd: Social Media Marketing for Business. She also writes the Social Business column for ZDNet.
Amastra energises your social media strategy: to connect with your customers, identify influencers and gain advocates for your brand.
We work with you to enhance collaboration in the workplace and make your business social.
We help you implement social tools that change the way you connect and work.
We transform social engagement, improving satisfaction and perception about your brand.
We forge your vibrant community, amplify your message and improve the quality of your connection to your customers.
We develop your social strategy, customer reach and online branding.
We enhance communication and connections across workgroups in your organisation.
If you are losing opportunities as you do not have an effective engagement framework, crisis plan or social media strategy, call us. Amastra can help you change the way you connect.
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