Tag Archives: Internet

The ever-growing Internet

imageThe Internet is a huge thing — which seems to go so slowly that it seems to grind to a halt sometimes.  However, our use of it is getting larger. And our mobile use is set to continue upwards according to kpcb in its Internet trends presentation at the D10 Conference

According to kpcp, the number of Internet users increased by 8 per cent in 2011, mainly driven by countries such as the Philippines.

There were 2.3 billion users of the Internet globally last year, dominated by China with 513 million users, representing a year on year growth of 12 per cent.

This was closely followed by the United States with 245 million users (year on year growth of 1 per cent) and India with 121 million users and a year on year growth of 38 per cent. The UK does not reach the top ten list.

Mobile adoption is graining ground rapidly.There are 1 billion mobile 3G subscribers. The US leads the way with 3G mobile use -there are over 208 million 3G  subscribers there followed by Japan with over 122 million and China with 57 million.

Android has the largest market share amongst the smartphones too – with non specific smartphone operating systems coming second. iPhone trails behind in third, and Windows phone far behind in fourth. Android adoption is over 4 x that of iPhone.

There is still a long way to go however.  Although there are over 953 million smartphone subscriptions, there are over 6.1 billion mobile phone subscriptions — almost one mobile phone for every person on the planet.

When will we get convergence — when absolutely everyone has a mobile device capable of receiving data?  10 years? 20 years?  It might be closer than we think.

And then, what new technology will be available to tempt us to try it?

The possibilities are endless…

Eileen is a social business and social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can help your business extend its reach.

Image credit: Micky Aldridge

Do you still hate IE?

Love it… From the Internet Explorer ‘browser your loved to hate’ site

So is it true? have you abandoned IE for Firefox or Chrome?  Did you try them and gone back to IE?

My browsers of choice:

  1. IE
  2. Firefox – when a web site just won’t run in IE
  3. Chrome  — if I absolutely have to…

I’m still loyal – no matter how hard it has sometimes been Disappointed smile

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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Our smartphone addiction–according to Ofcom

Do you get separation anxiety when you can’ not find your phone?  If so, you are not along.  According to the annual report from Ofcom smartphones are taking over our lives.  Over 27 per cent of adults in the UK now own a smartphone.  The annual report from Offcom highlights some interesting facts about our smartphone use in the UK amongst other things.

We are using our mobile devices more and more. We even use them instead of our landlines and our broadband connections. Mobile voice calls are up 350% and SMS messages are up 2000%.  This has been accompanied by a corresponding decline in fixed line voice calls.  We use mainly contract based plans, with pay as you go usage decreasing to 16%. Getting a contract with a smartphone included in the deal may have facilitated this growth..

Here are some callouts from the report:

Smartphone usage:

We still make more calls from landlines than we do from mobile phones but 81% of us make and receive calls on our mobile every day

59% of our smartphones are less than a year old

37% of adults claim to be addicted to their smartphone

60% of teenagers claim to be addicted to their smartphone – especially teenage girls.  They also send more texts than make calls

Where do we use our phones:

51% say they use it whilst socialising and are not too bothered when asked to turn the device off.  0ver 10% ignore the turn off  demands and continue to use the device anyway

23% use it during a meal with others.  Teenagers use their phones at meal times more than adults

81% of us never turn their phones off

22% use their smartphone in the bathroom and 47% of teenagers claim to use smartphones in the bathroom

Work lives:

30% use their phones at work for personal calls

25% use their phone for work calls when not on duty

24% use their phone for work when on holiday

Internet use:

25% of all UK advertising spend is on the internet, ahead of TV advertising. 

Mobile advertising grew by 121% to reach £83 million

28% of UK adults access internet services on their mobile devices – up from 22%

57% of mobile users access social networking sites. Facebook comes out top at with 97% of users accessing it.  Twitter comes second at 26%, MySpace (13%) and Bebo (10%)

53% send and receive emails

42% use mobile search

Teens use their smartphone for social networking (62%, listening to music (62%) and playing games(50%)

And in the UK, the iPhone is still the dominant device – followed by the BlackBerry..

Smartphone brand choice amongst users: Ofcom report


Some great statistics for marketers to chew over – warning the document runs to 341 pages. There are sections on TV, Radio and internet usage in addition for financial figures and growth.  Well worth a scan through…


Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Has the Internet made journalism better or worse?

The Economist has posted an interesting video.  It argues the case for, and against the Internet making Journalism better or worse..


I’m in the ‘for’ camp.

I think the Internet brings much greater interaction with brands.  It forces brands to be more transparent and amplifies mess ups and exposes inaccuracies.

However, it has unleashed a new wave of cyber bullies who have the power to say what they want to about a brand.  Trip advisor hotels are subjected to awful attacks by consumers with power.  Everyone with a blog can publish rants about others if they choose.  Openness and transparency can be replaced by vitriol and spite.

What do you think?  Has the Internet made journalism better?  Or is the propagation of rumours, half-truths and gossip destroying the validity of news?

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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Social media addicts: Getting back into the real world

Socialising in the real world can be a bit of a drag after the ease of interacting online.  Here’s a video I’ve found to help you ease yourself back into the ‘real’ world…

Of course, you might prefer to remain online instead.  Don’t worry about your Internet Addictive disorder, It is actually possible to disconnect for short periods of time Smile.

The challenge is ‘catching up’ with all that you missed when you return…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Internet Addictive Disorder: Can you bear to disconnect?

Look around you.  Are you in a public place?  If you’re reading this and there are folks around you, what are they doing?  Are they chatting to their friends, are they reading a book?  or are they hunched over their digital device being ‘productive’ on their way to work?

Chances are, if you’re on a train, bus, or other communal place, able to receive 3G or Wi-Fi, then folks will be connected to their devices like a drowning man hangs on to a lifebelt. We depend on our connectivity, and heck we miss it when it’s not available whenever we want it to be.  Are we all addicted to the Internet, to being connected, to being online?

You might be addicted to the internet, but don’t worry, you’re not alone.  Between 5% and 10% of Web surfers suffer a Web dependency and it can alter the way your brain is wired.  It has been also  theorised that these changes reflect learning-type cognitive optimizations for using computers more efficiently, but also impaired short-term memory and decision-making abilities.  Does all of this IT make you happy?

The Advanced workplace blog speculates we’re addicted to, and in fact enslaved by our mobile devices

But it’s possible to take a break from your PC, a holiday without your phone.  It’s possible to manage without connectivity for a few days.  Try to step away from your computer.  The Internet will still be here when you return Smile



Image credit: Xkcd

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

150 billion: That’s how much we value the Internet

There’s some interesting data from Mckinsey about the value of the Internet and the activities we use the web for.  Have a look at the graphic below which depicts services that we’d pay for that are currently free to use.

Image source: Ross Dawson

We pay 30 billion for online services and to avoid pop ups and web clutter – McKinsey estimates that we’d pay another 20billion 

So that leaves about 100 billion ‘surplus’ value which is categorised across the different channels.  Many consumers couldn’t live without email – and it’s the lifeblood of some companies that haven’t fully embraced collaborative solutions internally.

We’d be miserable without the internet and spend far too much time on there… but with a mind boggling value of 100billion as a surplus, these channels will be incredibly attractive to advertisers and others who would like a piece of that projected revenue…

Lets see what they come up with… Google + perhaps? Smile

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.


The history of social media


Social media has been around for a lot longer than you think.  When I started blogging in 2004, the term social media didn’t exist.   I used the term Web 2.0 which had been coined by Tim O’Reilly back in 2004. I started using the term ‘social networking’ in early 2007, and I didn’t use the term ‘Social media’ until later in 2008 – although my blog post seems to indicate that the term was already in use by then.  Often words seem to slip into our vocabulary and we’re unaware when we started to use the term.  So I thought I’d do a little bit of research

I started to delve around in the Internet archives to look back a little but further than my work experience, my blogging history and my memory – and I’ve created a timeline that goes right back to the beginning of connected computers:

1969: One of the earliest bulletin boards was ARPANet, where the first terminals were linked together in November 1969

1971: First email sent between computers

1978: first BBS created online.  Single user access only

1983: The Joint Academic NETwork (JANET) went live using an early version of the X.25 network

1984: Fidonet, the first non commercial network, was founded to link up systems such as ARPANet, Minitel and Milnet

1985: One of the popular bulletin boards in California was the WELL (the Whole Earth ‘Lectronic Link) and is still running today

1986: CompuServe (CompuServe Information Service) and AOL provided walled gardens for users to contribute to bulletin boards within these subscription services and extending it’s reach outside of the United States, firstly to Japan in 1986

1988: In August Jarkko Oikarinen, a developer working at the University of Oulu, developed an online chatting mechanism called Internet Relay Chat (IRC) which he developed to replace a program known as MultiUser Talk (MUT).

1993: The pornographic site Rusty-N-Edie had almost 124 Computers and over 6000 subscribers. Any subscriber living outside of the US had to dial in to the US numbers, paying for an international telephone call

1994: Geocities created

1997: Six Degrees website launched – the first social networking site

2002: Friendster launched gathering 3 million users in the first 3 months

2003: My Space launched

2004: Facebook launched – initially for college students, then opened up to companies such as Microsoft in 2005.  my goodness, I’ve had my account for a long time!

2005: YouTube purchased by Google and accessed by millions

2006: Twitter created – but didn’t get much traction until SxSW  in 2007 when it exploded in popularity

2008: Groupon launched

2010: Google Buzz, Quora launched

2011: Social gift, Bre.ad and hundreds more social media start ups launched.  Decline of My Space, Groupon heading for bankruptcy perhaps?

We’ve certainly come a long way – and with innovations happening every week, I think social media is here to stay.  So here’s to the next 40 years Smile

The idea for this originally came from Inspired Mag, Chapter 2 of my book, and some trips down memory lane and Wikipedia

Image Credit: Flickr

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.

Contact her to find out how she can help your business extend its reach.

Which sites do you visit the most?

Some interesting stats here from Comscore who have just released their tables showing which country spends the most time on the  Internet.  The UK, although it doesn’t have the most unique visitors, does come in at number 2 (next to Holland) with the most time spent on the Internet


Also interesting is the web sites visited across Europe.  Over here, we still spend more time on Google than Facebook, Ebay than Apple.  (see the full table showing the whole top 30 here)

Facebook still leads Google for number of pages viewed though.  Perhaps we don’t find the page we want each time on Google but we click links on Facebook to see information shared by our friends and family. 

We’re much more likely to click links given to us by someone we know rather than a search engine.  When search engines start to return results to pages that our friends have actually clicked on in the past – we’ll be much more likely to click on the page returned.  And that will be something that the pay per click folks will want to be involved with for sure Smile


Web evolution

Infographic showing the evolution of the web from the kissmetrics blog.  how far back can you remember? Smile


The Evolution Of Web Design

2 interesting snippets:

  • In 2008, mobile access to the internet exceeded desktop access for the first time in history.
  • Today, two thirds of cell phone users say they access the web/email from their device.
  • The future is mobile – and in the palm of our hands…

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