Eileen's Technology blog

Blogging and Evangelising about Technology and Social Media

Archive for the ‘web 2.0’ Category

More Twitter resources

Posted by eileenb on November 25, 2009

Now that my major Client work is finished and I’m writing up reports, writing positioning documents and strategy papers and doing some back reading. 

And I’ve started to have a look at what people are saying about Twitter, there’s a nice update on Twitter tools, which have changed significantly over the last year or so.  This market is changing almost weekly and people are finding new ways to monetise Twitter very effectively.  Have a look at some of these apps for online shopping for gadgets.

There are several twitter tools for developers too and some great opportunities for growth, monitor your brand and make new friends or turn your virtual twitter friends into physical friends (I’ve done this several times) and influence them

All very useful, all very interesting, and all very time consuming to keep up with and try to spot the next new trend for my clients.  Phew.  So much to read!

But if you’re tired of it all, don’t get Twitter burnout and miss the next big news :-)

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The Power of social Networking

Posted by eileenb on May 14, 2009

I’ve always believed that traditional forms of marketing is starting its decline and the way we reach others has significantly changed.  This concept thudded home to me last Thursday when I posted about being made redundant.  Now the dust has settled I thought I’d share the timeline with you.

I use Live Writer to post to both blogs (this one and my old TechNet blog).  I’d hit “Publish”, switched blogs on Live Writer and was modifying the post to publish here when the timeline started.  I use a Live writer add in to post to Twitter each time I post a blog entry, and Twitter automatically feeds my Facebook status updates.  Well at Thursday 7th May 2009 @ 4.57pm (lets call this “P”) everything started…

P: Posted to my TechNet blog

P+3 minutes: Text from Mark, our MVP who runs the Active Directory User group “just seen your Tweet” what’s happening?

P+6: Called Mark to tell him that I’d be on “garden leave” from August 10th, so I was starting to look for a new job.

P+7: Call from Zack Whittaker ZDNet asking me essentially the same thing and telling me that he had Mary Jo Foley on IM asking him what the heck was going on in the UK – and to send her best wishes

P+8: Facebook status updates start to arrive

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P+11: email from Mary Jo Foley proving yet again just how up to date she is with news at Microsoft :)

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P+13 email from a colleague over in Redmond recommending me for a role in Corp

Yes, this is the person I spoke to you about before – Eileen is the Robert Scoble of Europe. You can see her blogs.technet.com statistics month after month outshining many Microsoft bloggers.

On another front, if we lose Eileen we will be losing the woman who pulled together the Women in Tech movement with Cisco and Google overseas. She has spoken all around the world (I think the New Zealand Tech Ed clip is up somewhere) about women in tech and made people think well of Microsoft.

I hope at least the two of you can chat by phone – if we lose Eileen to a competitor it will be a blow.

P+15 – Finally manage to press “Publish” to my WordPress blog :)

P+17 Public Tweets start to arrive. James has written a nifty Powershell script to pull all of this data from Twitter and place it into Excel (Read from the bottom up and notice that there’s an hours difference here…

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P+18 First email from Hannah, a colleague on the Strategic Women’s panel over at the BCS who noticed the edits I made to my WordPress blog

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P+19 First DM (Private Tweet) arrives on Twitter

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P+20 first Facebook direct email message

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I was still trying to respond to all of the Facebook, Twitter, emails and phone calls 4 hours later!  And now,  a week later, I’m still getting mails, tweets and Facebook Status updates.  My stats on both blogs have jumped quite a bit over the last 7 days, my Twitter followers have increased by more than 10%, I’ve had several requests to send my CV off to people, and one offer so far to consider going freelance.  Lots of options to consider.

But the power of Social media continues to amaze me – and here’s the proof of its value…if you wish to communicate your message effectively…

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Microsoft Surface: The next generation

Posted by eileenb on March 25, 2009

If you’re interested in Microsoft Surface and wonder where the next iteration of this technology could possibly be going next then have a look at this video from TED.  Pattie Maes talks about sixth sense – a way of interacting with your PC at a whole new level of interaction with this portable wearable device.

The video demo is totally mind blowing, but the amazing thing is that we’ll be seeing this sort of technology in the games industry in a few more years.  but for now be amazed…

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MIX09: Open source Guest blogger Rain Ashford talks about her week…

Posted by eileenb on March 23, 2009

Rain kindly agreed to be another of my guest bloggers from MIX09 as I couldn’t get to Las Vegas this year and has done an amazing write up of the event – with photos too.  Now I’m REALLY jealous that I didn’t manage to get there!  Over to Rain…

Posing by a MIX09 sign by Rain Rabbit

 

I’ve been at MIX09 with my colleague Ian Forrester. It’s been a staggering four days of intense talks and workshops. I’ve met some great people here from all over the world – I’ve especially appreciated spending time with Microsoft blog queen Betsy Aoki and Betsy Weber, Chief Evangelist at TechSmith, (yes, two Betsy’s in the same room!) who are both very cool geek ladies. We had some great discussion on geek, media and gender issues as well as a lot of fun – they’ve been really kind in helping me find vegan food in Las Vegas, and also loading me up with vitamin C and herbal teabags as I’ve had a horrid cold – yes that’s why I’ve been so quiet at question time!

Chin chin by Rain Rabbit

At the glittering MIX09 party on the roof of Tao, Ian and I had an amazing, affirming chat with Molly Holzschlag, (who is quite frankly a legend) about life, confidence, work and the great stuff that we get to do, and I also got to meet the wonderful Erica O’Grady, social media consultant at Peanut Butter Media

There were a huge variety of talks to attend and here’s a shortlist of some of my favourites:

Johnny Lee & me by Rain Rabbit

 

 

Johnny Lee – talked about some of his projects, it was great to hear how he had built his famous 3D display with head tracking and other projects with the Wiimote. He also gave us a tour of some of his favourite research projects by other people, such as mixed reality devices including haptics, tiny handheld projectors and augmented surfaces: where you leave the traditional monitor area expanding out onto tables and surfaces. Some of the prototypes that he mentioned can be attempted using easily available kit and household bits and pieces and as Johnny will be in the UK in May at Thinking Digital (Backstage are a sponsor) – it will be a great opportunity for any developers and home tinkerers to ask him how they can investigate building and forwarding open source research into some of these emerging technologies :-)

 

 

 

 

2ndfactory – these guys have created an open source toolkit for the Deep Zone image generator called Jellyfish Deep Zoom which has two main parts: the first is a client side library (.dll) that can be used for Deep Zoom development on client side, and the second is server side deep zoom slicing application that can use for dynamic generation of deep zoom images and collections • Bill Buxton, Principal Researcher Microsoft Research – his keynote kicked off the conference making some cool observations about the future of user experience, prototyping and good design – he was also around all week mingling and talking to students and attendees • Sketchflow – a prototyping tool that uses pipes with Silverlight3 that can be used to distribute your application sketches and workflow designs to your clients – I wonder what Adobe and their users will make of this?

Joe Fletcher talking about Surface by Rain RabbitJoe Fletcher talking about Surface by Rain Rabbit

• Joe Fletcher – discussed touch and gesture computing, citing examples from his work on Surface and its design principles. He made the point that ‘touch’ is not good for everything, but is great for specific aspects. He took us on a historical journey of interfaces from the command line to graphical user interface, to contemporary natural user interface – describing and comparing each one in turn. He finished with a quote from the film Ghost in the Shell: ‘your effort to remain what you are is what limits you’ – very true! I enjoyed his honest style of presentation and that he took a very objective look at the functionality vs. limitations of this growing technology

@cubicgarden tweet on the big screen by Rain Rabbit

Deborah Adler, who spoke at the keynote on day two. She told us the story of her quest to investigate better design for pharmacy labeling for her master’s thesis after her grandmother took the wrong medicine and became ill. She created a system that uses colour coded bands for different family members, labeling in colours that people could read, intuitive icons, consistent labeling and more. She also made prototypes: "I’m not an industrial designer, so I had to make my prototypes out of plexi tubing and doll house materials" – a very interesting insight into the importance of UX and a humanised approach to working out problems. I think essential design and packaging problems like the ones Deborah encountered makes a very good case for open design principles!

Ian asking a question after Objectified screening by Rain Rabbit

Objectified movie by Gary Huswit – this was the 2nd showing in the world of this movie, after last week’s SXSW. It’s a very interesting insight into the motivations and thought processes of product designers, as well as how we relate to objects and they become part of our lives and finally what happens to them when they are cast aside. The film is beautifully shot and looks great on screen, though I’d have like to seen the designer’s probed a little more on some subjects! From a corporate point of view, there were a lot of announcements and launches from Microsoft, such as Internet Explorer 8, which was backed up with workshops to explain and probe deeper into the inner workings and features such as new menus and the interesting ‘private mode‘ – hmm what’s that for? ;-)   I will have a closer look at IE 8 back home, but I’ll be sticking with FireFox3 for now ;-)

MIX09 Keynotes by Rain Rabbit

Also, tons on Silverlight3 applications such as the Sketchflow application I mentioned earlier (interestingly, Silverlight isn’t bundled with IE8). Overall, MIX09 was a really good conference with a lot to see and hear. It was really great to see some blurring/mingling between designers and developers and even some mutual appreciation ;-) The quality of the talks and workshops was excellent, but of course, this often made it really tough to chose what to attend!

 

Thanks Rain.  We’ll get you onto IE8 one day though ;-)

 

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Being at MIX 09 – Virtually

Posted by eileenb on March 19, 2009

Well, although I didn’t manage to get to MIX09 which is a real shame for me, I managed to persuade the wonderful Betsy (the Blog Queen at Microsoft) to be my guest blogger today and so I could share the sights and sounds of MIX with others who didn’t get a chance to get to Las Vegas this year.  So here are her thoughts for Day 1 of the event.

 

I promised Eileen her own flavor of sights and sounds of MIX09 for this blog post. For the more “official” description of what I was up to, representing Live Search, you can see here (http://blogs.msdn.com/livesearch). But what I hoped to talk about here are the conversations and epiphanies that helped shaped MIX09 for me, especially as I had just come from South by South West (SxSW) which is known for its random, hallway conversations that make all the difference.

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One conversation that meant a lot to me came about on Tuesday when I was hanging out with Joel Spolsky, Jeff Atwood, Geoff Dalgas, and Jarrod Dixon as they setup for the first podcast for Joel and Jeff. Geoff and Jarrod and I joked around as we tested the microphones and I waved my arms at the two podcasting presenters. Jeff Atwood (shown duct-taping) has a soft spot for the name Betsy, which is well and good, since I never find enough Betsys around (though I was able to find Betsy Weber of TechSmith at the Tao party).

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I admired this blog post of Joel’s about program managers for nailing certain dynamics of software teams, but felt he let the developers off too easily in terms of what level of communication or role respect they should have. It’s true Microsoft sets up this dialectic which makes the program manager’s job one of leading without authority, and that discussion is usually better than “thou shalt make it MY way” for either party, but I worried that Joel really wanted to lay the burden on pms for all the idiosyncrasies of the devs, and, to my relief, I found out he didn’t. Anyway, he was kind enough to discuss it with me while he was winding up long cords to pack up from the podcast.

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Readers of Eileen’s blog from the United Kingdom are of course no strangers to the BBC, but one of the highlights of my trip was being able to meet Rain Ashford and Ian Forrester of BBC Backstage. We spent an evening talking about the death of the Seattle Post-Intelligencer, media advertising, and social media as well as the shortage of women in the technical fields. The drink in the photo is a Blue Azure, served at the party at Tao for attendees on Wednesday. Rain, Ian, and Betsy Weber and I drank these or some variant thereof at the beginning of the party.

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Another great set of conversations (for which I have no pictures) took place Wed night with Molly Holzschlag of http://molly.com and Erica O’Grady at Peanut Butter Media. These two women are honestly powerhouses and it was a privilege to hear them talk about building community, being educators and connectors, and also, the joy of having an amazing waitress (which we did). I hadn’t realized it, but Erica instigated an impromptu party/flash mob at the Driskill Hotel I had attended at SxSW just a few days before. Interestingly, the gentleman sitting with us, William Marc Salsberry, was the photographer that night who had taken a photo of me and Mark Johnson of Powerset standing with Guy Kawasaki at the Driskill. I will be curious to see how his photos, Molly’s photos, and Erica’s photos turn out.

If you did not have the good fortune to attend MIX this year, there’s always next year…you really never know what conversations you will have till you join us!

Live it vivid!

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Live Mesh – Synchronise your life

Posted by eileenb on March 2, 2009

I like this film about Live Mesh and how much it can help you synchronise your life. 

 

Similar to my post the other week about the boy exposed by Windows Mobile, this shows really clearly just how connected we can be – and how we can connect work, home and leisure together so that the edges blur and merge into one.

 

Great video…

 

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Tweetup or Flashmob which is best?

Posted by eileenb on February 13, 2009

Hmm, I’ve been wondering how they managed to get so many people dancing at Liverpool Street station last month since I saw the clip over on Steves blog. Well it turns out it was a Facebook flashmob started by one person who started a group on Facebook

 

 

Mashable  notice that it was started by one person and spread like wildfire virally and there’s  another one is planned for this evening in Leicester square, London. 

Silent Dancing – That’s much less scary than the joke Flashmobs in Japan…

 

But what a really great viral idea to create buzz. Now how can we do this in the IT world?

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How to create a good online brand

Posted by eileenb on February 10, 2009

I’m often horrified at some of the photos  I see on Facebook, not uploaded by my friends, but my friends have been tagged by their friends and some of these photos are totally inappropriate.  People are also rather indiscreet on Twitter too.  Take this example about an employee who Tweeted something that probably damaged a good customer relationship.  not the thing to do in these uncertain times.

What about your private email address?  – Perhaps you may want to put a more corporate address onto your Facebook profile.

So this Personal branding post has a lot of good tips in it but I’d add a few others too:

  1. Search for your name on the Internet – if there’s something bad on there you can guess your prospective employer will have found it too
  2. Sensible email manes please Studmuffin@mymail.com and evilbitch@yourmail.com may be funny when you’re at college but would I want to hire you for that top job you’ve been looking for?
  3. LinkedIn / Facebook / Twitter profiles.  You may think that they’re pithy, witty and humorous.  WOuld you next employer think so?
  4. Twitter / Facebook feeds.  Do we really need that much detail about your personal life?  Bleeping the swear words out with *** – we can all guess what you mean
  5. I may not follow you on Twitter, but I may follow someone who follows you – how can you guarantee that people who contact you are not saying something to upset a prospective employer?
  6. If you use Facebook for your private and public personas, then learn to use the privacy settings

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Be careful about your online brand – you have no idea who is looking…

 

 

more resources to read…

Business thoughts on Networking

Will companies value your personal Network?

Develop a strong personal brand online – part 1

Develop a strong personal brand online – part 2

The power of personal branding

What is your most valuable asset?

How do others see you?

 

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Send to Twitter: IE8 Accelerator

Posted by eileenb on February 9, 2009

Steve comes up with a few good gizmos from time to time, and this one is quite useful for when I’m in a hurry. 

So now I don’t need to convert any URL’s or shorten them down, I just use the IE8 Accelerator from a web page.  Right click the text, one click and it’s Tweeted.

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So I can now just forward all of the useful stuff I find on the web, and you’ll see it down the side of my blog page in my Twitter feed. 

Getting more an more connected.  Soon I’ll be able to transmit my thoughts – just with a single click :-)

Nice add on…

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True web innovation at MIX09

Posted by eileenb on February 6, 2009

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Wow – only 6 weeks to MIX in Vegas.  This is the conference I REALLY wish I could attend.  Its all about web technology innovation – and the cutting edge web, and next to TED, is up there at the top of must attend conferences.  I love the smart coding competition idea.  Submit something cool using less that 10k of code.  There’s some amazing entries there – and you can go and vote on your favourites here.  I could actually learn that damned offside rule from this game, improve my memory or  my favourite – the musical raindrops app – almost like a soothing screensaver.  i can see some cool blog skins coming up for some of you :-)

Objectified will also be showing their full length film about industrial design.  Something we don’t tend to think about too much normally – till some beautifully designed object comes along which stuns you with its design simplicity.  some websites are like that.  Here Gary explains what the film is about – but meanwhile here’s a trailer:

So its from March 18th – 20th so not long now to book.  there’s still an early bird discount if you register before Friday February 13th.

And you’ll make me jealous because I can’t be there…

 

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