Now that the content has been locked, finalised and the copy is winging it’s way over to the printers for the conference guide, I thought I’d share with you the teched Europe content process from my perspective.
At the end of June we issued the call for content across Microsoft, to the product teams, people who have presented before, MCT’s and MVP’s we had a deadline for this content to be submitted by the end of July.
We appointed track owners to look after each physical track, gave the tracks codes (UNC, DAT, DEV etc) and connected the track owners with the track advisors at corp. Track advisors are on hand to connect directly with the product teams and help the local European track owners with resources etc.
In early August, James and I started to hold track reviews with each track owner – 50% of the content was in the event tool (which runs on SharePoint by the way). We talked about topics with the track owners, and how these should be categorised in the tool. If you’re interested in Virtualisation for example, some of these sessions, are in the SVR track, some of them in MGT track and some in Green IT. So if you search, you’ll find them all.
Mid September was the close date for sessions, we reached the 100% content deadline. over 1200 content pieces submitted for 300 breakout sessions and more than 100 interactive sessions. We asked the track owners to create a list of waitlisted sessions that we would squeeze in if we could.
All of the speakers received their notifications for their sessions and James and I moved sessions round to accommodate speakers who were not planning to be there for the whole week, so couldn’t present on Friday or Monday for example. James created a master grid and then the fun started.
Here’s the master grid so you can get an idea of what we’ve been working on for the last few weeks…
The top area indicates the 15 breakout rooms, the bottom area indicates the 6 Interactive rooms. Each track has a different colour. So with each of the large tracks having at least 20 sessions, you can see that the server track (purple) there is one session slot which contains at least 1 purple session. So far so good.
We placed the overview, level 200 slots at the start of the week, and the level 400 slots towards the end. We made sure that a speaker wasn’t speaking in a breakout room at the same time as an interactive session and made sure that the speaker didn’t do 2 sessions back to back (unless he requested it)
We then made sure that there was a good mix of Developer and IT Pro content in each session slot and that if there were 2 sessions from the same track in the same timeslot, then the topics were different (Exchange and OCS for example). we then checked across all of the abstracts in each timeslot to make sure that there weren’t any similar sessions across different tracks.
We moved sessions around to make sure that the learning followed a path and that the sessions made sense to follow each other. So far so good eh?
Then on Friday, everything locked, no more changes as we had to put each session into a room. This is the tricky part.
We have 1 room for 1000 people and 2 rooms for 200. The trick here is to get the most popular session into the largest room and work down from there. and that’s where you come in. Teched attendees fill in a survey and vote for their sessions. We take the most popular session and put it in the largest room. But there’s an issue.
There are some sessions that we have not published externally – the product teams don’t want us to (product announcements etc) So you can’t vote on these. So we’ve got to make an educated guess on how popular these are going to be.
There are also some sets of sessions that MUST go in the same room (hardware for the demos). but some of these sessions are much more popular than others. These need to go in the same room, in the correct order, taking into account learning paths etc.
So getting these into one grid, making sure that we have no speaker clashes, no room clashes, no topic clashes, 1 session per room, no speaker overload and the right sessions in the right rooms, and interactive rooms all colour coded with the right track has been a HECK of a job. James and I worked all weekend to make sure it was right. And boy, I do hope it IS right
So, as long as we don’t get 900 folks attending a session that only had 20 votes over the last 60 days, we think we’ll be fine. Hopefully. Fingers crossed. Everything crossed
So now you know what I’ve been doing for the last 3 weeks. Interesting stuff eh?
Now onto the next task at teched – accommodating all of the internal meeting requests, adding some repeat sessions where we think the sessions are going to be very, very popular, and creating the learning plan.
But that’s a job for tomorrow. My brain is totally full and in stack overload after doing this all weekend. Today, now this is all finished I’m going to lie down in a darkened room with a VERY large glass of wine. Phew!