Category Archives: Internet

Spatial awareness comes to gestures: Minority report is here

I love technology concepts that stretch the boundaries – and I think that this is really good…  Techcrunch ran an article several months ago about Oblong – and I almost missed the bottom 2 videos.  Have a look at this demo:

http://vimeo.com/2229299  

It’s a stunning demo of g-speak from oblong.com and its very very cool.  Very minority report…

But this type of technology is on it’s way – just like touch technology is now part of our daily lives.  Exciting stuff…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Social Commerce: Spending power in the palm of your hand

Now this is an interesting infographic from socialcast on the power of the mobile device.  There’s a massive demand for mobile applications at the moment – and this infographic goes some way to explaining why

#E2sday: Mobile Commerce

 

For Social Commerce vendors its vital that you give the customer:

    • The experience that they want
    • The form factor they want
    • on the device that they want

Mobile devices are used for a holt of different things, and mobile payments and transactions are becoming the norm.  You can check in and use your phone as a boarding pass with several airlines, you can access information, buy goods, connect with your friends and of course play games.

In order to stay one step ahead of your competitors, you need to think about giving the consumer the mechanism to stay engaged with your commerce site, whether it’s through coupons, discount, competitive offers, or online purchasing.

If you’re not quite there yet, or not quite ready remember that your competitors just might be…

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Social media addicts: Getting back into the real world

Socialising in the real world can be a bit of a drag after the ease of interacting online.  Here’s a video I’ve found to help you ease yourself back into the ‘real’ world…

Of course, you might prefer to remain online instead.  Don’t worry about your Internet Addictive disorder, It is actually possible to disconnect for short periods of time Smile.

The challenge is ‘catching up’ with all that you missed when you return…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Internet Addictive Disorder: Can you bear to disconnect?

Look around you.  Are you in a public place?  If you’re reading this and there are folks around you, what are they doing?  Are they chatting to their friends, are they reading a book?  or are they hunched over their digital device being ‘productive’ on their way to work?

Chances are, if you’re on a train, bus, or other communal place, able to receive 3G or Wi-Fi, then folks will be connected to their devices like a drowning man hangs on to a lifebelt. We depend on our connectivity, and heck we miss it when it’s not available whenever we want it to be.  Are we all addicted to the Internet, to being connected, to being online?

You might be addicted to the internet, but don’t worry, you’re not alone.  Between 5% and 10% of Web surfers suffer a Web dependency and it can alter the way your brain is wired.  It has been also  theorised that these changes reflect learning-type cognitive optimizations for using computers more efficiently, but also impaired short-term memory and decision-making abilities.  Does all of this IT make you happy?

The Advanced workplace blog speculates we’re addicted to, and in fact enslaved by our mobile devices

But it’s possible to take a break from your PC, a holiday without your phone.  It’s possible to manage without connectivity for a few days.  Try to step away from your computer.  The Internet will still be here when you return Smile

 

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Image credit: Xkcd

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

150 billion: That’s how much we value the Internet

There’s some interesting data from Mckinsey about the value of the Internet and the activities we use the web for.  Have a look at the graphic below which depicts services that we’d pay for that are currently free to use.

Image source: Ross Dawson

We pay 30 billion for online services and to avoid pop ups and web clutter – McKinsey estimates that we’d pay another 20billion 

So that leaves about 100 billion ‘surplus’ value which is categorised across the different channels.  Many consumers couldn’t live without email – and it’s the lifeblood of some companies that haven’t fully embraced collaborative solutions internally.

We’d be miserable without the internet and spend far too much time on there… but with a mind boggling value of 100billion as a surplus, these channels will be incredibly attractive to advertisers and others who would like a piece of that projected revenue…

Lets see what they come up with… Google + perhaps? Smile

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Time lapse social tourism

This is a visually stunning wonderful time lapse video – and its a very compelling way to get visitors to visit your location.  Have a look at this time lapse video of New York, filmed over a 6 week period.

 

Josh Owens from Mindrelic shot these time lapse images, staying in many different hotel rooms to get a great perspective of the city.  He credits all of the hotels that he stays in too, and lists the gear set up that he used.

Its a simple enough way of marketing his own services, but an incredibly difficult thing to do something like this well.  Josh has created something visually stunning and effective and he has created a video that really captures the essence of Manhattan.   Brands with huge budgets would struggle to create something as simple or as effective for their budget.

I hope Josh goes on to capture time lapse images of cities in the same way.  The tourism industry would get a much needed boost from visitors wanting to experience the pulse of the city for themselves.  As I look out at the lights of the Las Vegas strip, I can’t help wondering what an amazing and visually impressive project it would be if it was repeated here…

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.

Contact her to find out how she can help your business extend its reach.

 

From Tissues to ‘ Wedgehogs’: The role of social media in innovation start-ups

Image credit: Flickr

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We live in a connected world. The information superhighway brings information to our fingertips in many different ways across many different devices and form factors.

We have access to the worldwide knowledge economy.

We connect to data stored remotely on servers – who knows where?

We gather knowledge, do product research and buy goods online.

This knowledge repository and increasingly fast access speeds deliver data and information across the connected world. Anyone with an internet connection, an internet presence and time to invest in communications, can succeed in the global market.

Small companies can broadcast their message using free social media tools. The people powered social network can propagate and distribute your business idea further than you could do on your own. You can benefit from the ‘collective sum of human knowledge’ to receive innovative ideas which could take your business in a completely new direction. This community can also highlight potential deficiencies in your idea which you may not have noticed this in your desire to get to market.

You might also discover a new business opportunity appears seemingly out of nowhere.

Kleenex tissues were originally designed to be used in gas mask filters during the First World War, as cotton was needed in hospitals for dressing wounds. This tissue was then marketed as an effective tissue for removing cold cream and makeup. In the late 1920’s a researcher tried to persuade the company to market the tissue as a disposable handkerchief for colds.

This innovative new use for a product took over 10 years to evolve. How long would it take today?

Crowdsourcing – the use of outsourcing a set of tasks to an undefined number of people in a community (a ‘crowd’) would have taken much less time to suggest a new use for the facial tissue. How long would this crowd take to help you with your product design, development, marketing and advertising?

There are several forums for start-ups and Entrepreneurs that use the same principle of crowdsourcing to solicit advice on design and business ideas. These forums use the same social principle as most other social media platforms. Typically a user asks for information or advice and the community responds with solutions or signposts to other resources to use. Facebook have recently introduced ‘Questions’, an opportunity to poll the Facebook community for input. Marks and Spencer in the UK recently polled their Facebook Fans to create a new name for a hedgehog shaped doorstop. Over 2500 people responded to the poll, and the ‘Wedgehog’ was created.

Using the community for input to your product can bring great benefits to your business. The community could potentially spread your message across their communities and beyond.

Social media enables you to make strong business connections that you can use to enhance your business and strengthen your social commerce ties. And this is the medium that enables effective information flow. You need to invest the time to communicate your business idea in a compelling and innovative way to capture the imagination of the community and watch it propagate.

 

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.

Contact her to find out how she can help your business extend its reach.