There’s some interesting data from Mckinsey about the value of the Internet and the activities we use the web for. Have a look at the graphic below which depicts services that we’d pay for that are currently free to use.
Image source: Ross Dawson
We pay 30 billion for online services and to avoid pop ups and web clutter – McKinsey estimates that we’d pay another 20billion
So that leaves about 100 billion ‘surplus’ value which is categorised across the different channels. Many consumers couldn’t live without email – and it’s the lifeblood of some companies that haven’t fully embraced collaborative solutions internally.
We’d be miserable without the internet and spend far too much time on there… but with a mind boggling value of 100billion as a surplus, these channels will be incredibly attractive to advertisers and others who would like a piece of that projected revenue…
Lets see what they come up with… Google + perhaps?
Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.
Wow. This is an amazing visualisation using graphics to put together your virtual life in a museum type setting. All you do is connect it to Facebook. It captures information about your friends, and your status updates them and mounts them in a gallery type setting.
Information from Status updates, profile images and pictures that you have uploaded are displayed as in an art gallery, then assembled by robots
to make a montage of your profile picture. Inspiring
We are but the sum of our relationships with our friends. How true.
Have a play at the Museum of me. More than once
I love this. A really detailed graphic showing all of Microsoft’s acquisitions – in an easy to read layout. Created by Robin at Ripe tungi and called out by Techmash Companies come and they go. They get absorbed by other companies who grow and grow as a result. I remember several of these names, now long gone, rebranded or dropped from product development.
Zoom in to get a closer look – pdf version here. You can also see the cost of each acquisition along the way. They seemed rather busy in 1999 when they started preparing for their mobile offering and again in 2000 when they bought into a lot of communications companies.
There’s a key at the bottom of the map – in the pdf version of the map – which is much easier to read, showing how much each of these offerings has cost Microsoft.
Nice one Robin
Some interesting stats here from Comscore who have just released their tables showing which country spends the most time on the Internet. The UK, although it doesn’t have the most unique visitors, does come in at number 2 (next to Holland) with the most time spent on the Internet
Also interesting is the web sites visited across Europe. Over here, we still spend more time on Google than Facebook, Ebay than Apple. (see the full table showing the whole top 30 here)
Facebook still leads Google for number of pages viewed though. Perhaps we don’t find the page we want each time on Google but we click links on Facebook to see information shared by our friends and family.
We’re much more likely to click links given to us by someone we know rather than a search engine. When search engines start to return results to pages that our friends have actually clicked on in the past – we’ll be much more likely to click on the page returned. And that will be something that the pay per click folks will want to be involved with for sure
Its interesting watching the video that coca cola produced with Maroon 5 a month or so ago with the help of the crowd.
According to Brand Channel over 350,000 viewers watched the live stream of the recording, with a further 25,000 fans Tweeting messages to the band. Coca cola created their YouTube video of the song being created and social interactionfrom fans using the hashtag #withMaroon5
And its for charity too – Coca Cola will donate money to the Replenish Africa charity for the first 100,000 downloads of the song. A nice way to raise awareness amongst music fans, and using social media to raise awareness for a great cause.
A nice idea…