Privacy and your increasing Internet presence

We all worry about privacy and how much information government has on us. The risks of the government losing  disks with our id or passwords, software companies being hacked for their user data and social engineering to persuade employees to reveal all.

But how much do we inadvertently reveal online? An interesting infographic from Visual.ly shows that the internet knows a lot more about you than you think.  The complete infographic is here – but I’ve snipped a section to show where Facebook encourages us to share far too much.

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Never put your real birthdate on Facebook or other social media sites. Vary the date of your birth by a few days either side. Adjust the year. People will not be able to get your social security number without your real birthdate.

Do not advertise that you are home alone. With all of the other data on you, it would be easy to come by your home when you are alone – or worse – when you have logged in to another place.

Watch what your children post. You might be keeping details about your home life private – but watch out for what your offspring are sharing with the world – without a secured timeline.

We look at our mobile device or our laptop like it is our cherished friend. We share things with our friends – our best friends.  Little do we realise that bit by bit our digital footprint is growing and sharing more and more about our personalities and the way we live our lives.

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business.  Connect with Eileen on Twitter and  or contact her to find out how she can elevate your brand and help your business become more social.

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