Job seekers: 5 tips to protect your online brand

imageYou are at home. You are browsing the web looking for your next role. You are online anyway, so you turn to your social media platforms to update your status.

After all, you now have time to focus on your friends.

But beware of oversharing. You might want to maintain a certain persona online whilst being different offline.

The 2012 annual technology market survey conducted by Eurocom Worldwide shows that almost 40% of respondents’ companies check out potential employees’ profiles on social media sites.

The report also says that a candidate’s social media profile has caused them not to hire that person.

“The fact that one in five applicants disqualify themselves from an interview because of content in the social media sphere is a warning to job seekers and a true indicator of the digital reality we now live in,” said Mads Christensen, Network Director at Eurocom Worldwide.

There are some hard and fast rules for keeping the right items private.

Your Facebook Profile image is Public. Facebook says that ‘Your name, gender, username, and user ID (account number), along with your profile picture, cover photo, and networks (if you choose to add these) are available to anyone’. Make sure that the image is suitable.

Facebook Public Status updates change the default setting. If you choose Public for a post, your next post will also be Public unless you change this audience when you post.

Don’t Friend colleagues – or your boss.  70 per cent of young professionals on the Cisco Connected World tech report have friended people at their company. This could lead to disciplinary action if you share something you shouldn’t.

Keep your work and personal profiles separate. If you have two Twitter profiles, make sure you never talk about work on your personal profile. Direct any potential employers to your professional profile

Control your syndication settings. Beware of linking Facebook and Twitter together, or using a tool to update LinkedIn. Control what you post, where you post, when you post.

Try to give a positive impression on your online profile, so that when recruiters look for candidates, you are online, active and have a strong positive brand.  There is no need to stay silent if you manage your online activities carefully.

If in doubt – don’t post…

Image Credit: Alex E. Proimos

 

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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