7 questions to ask your social media expert before you hire
There are a lot of social media ‘experts’ out there. almost everywhere you turn, there are people that tout themselves as experts in social media, and who are ready to help you get online, enhance your presence, configure your profile. you name it, an ‘expert’ is ready to help you with your online challenges.
They baffle you with acronyms, have the latest devices, hardware and terminology. They live on LinkedIn, talk on Twitter and frequent Facebook far more than you think you will ever be.
So what questions do you ask them before you hire them so you can spot the social media snake oil salesman.
Here are some strategic questions to ask.
- What influencer programs have you had success with? Influencers are the core of a successful business relationship with the community. There are several ways of discovering, organising and managing influencers. Good social media companies should be able to highlight several success stories for managing influencers.
- What are our objectives? A consultant should have spent time listening to you and should understand your business goals and objectives. Unless the social media company understands your business, it will not be able to work well with you.
- How will you measure ROI? Success is tied to sales for companies. I know social media is all about engagement and relationships but spending hard earned money needs to provide a positive return. Scorecards measure sales. The other stuff is just a ‘nice to have’
- Who will be doing the work? Will it be a junior member of staff, social media savvy but not business savvy? Will it be someone with good business knowledge who can deal appropriately with any crisis that might happen? Choosing the wrong member of the team to deliver the outbound communications can rebound badly.
- What components should be need in our social media strategy? The key thing here is to focus on frameworks instead of tools. Beware of someone who talks about Twitter or Facebook all the time. Often your strategy will be multi layered, multi-channel, with several approaches
- How will you measure our performance? Good social media companies will use a selection of reporting tools and add a manual component into each of their analysis reports. Often the hunch gives extra measurement insight to a bland set of reports
- How do you manage content? Successful companies will tie content into a specific content calendar to align with your product development cycle, marketing or business plans. It always needs to be organised and structured and in line with the organisational needs and strategy. Ensure that the marketing communications plan is also included in the content strategy.
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.
August 16, 2012 - Posted by eileenb | Social Business, Social Commerce, Social CRM, Social Media, Social Media Strategy, Social Networking, Strategy | experts, Social business, Social marketing, Social Media
Sorry, the comment form is closed at this time.
Eileen Brown is the CEO at Amastra and Author of Working The Crowd: Social Media Marketing for Business. She also writes the Social Business column for ZDNet.
Amastra energises your social media strategy: to connect with your customers, identify influencers and gain advocates for your brand.
We work with you to enhance collaboration in the workplace and make your business social.
We help you implement social tools that change the way you connect and work.
We transform social engagement, improving satisfaction and perception about your brand.
We forge your vibrant community, amplify your message and improve the quality of your connection to your customers.
We develop your social strategy, customer reach and online branding.
We enhance communication and connections across workgroups in your organisation.
If you are losing opportunities as you do not have an effective engagement framework, crisis plan or social media strategy, call us. Amastra can help you change the way you connect.
Get your social media strategy right. First time.
Get in touch:
Book: Working the Crowd: Social Media Marketing for Business
Subscribe to our Newsletter. Sign up here:
Are you being… on LinkedIn moves closer to becom… LinkedIn moves close… on LinkedIn moves closer to becom… LinkedIn moves close… on How to use LinkedIn for CRM: N… Techiebird on Your Facebook status is not as… segmation on Your Facebook status is not as…
Search my previous blog entries
- Weird Tech 3: Cool Keyboards: Board of your keyboard? How about something Klingon or shoe - like? Some are fun... zd.net/14cZFLJ 10 hours ago
- RT @hooverbagel: Kitchen Nightmares really set a new bar for reality show train wrecks with "Amy's Baking Company." zd.net/12bCNKh … 2 days ago
- RT @MobileProfessor: A lesson in why the experts should be left to handle PR. Amy's Baking Company Social Media meltdown: http://t.co/TPiw3… 2 days ago
- Amy's Baking Company crashes and burns on Facebook after Kitchen Nightmares show: If there are lessons to be l... zd.net/143p4r9 2 days ago
- Would you encourage your baby to use your smartphone?: New evidence suggests that parents are pushing smart de... zd.net/16eBEIh 2 days ago
Blog Branding Business Collaboration Community Design Events Exchange Facebook Fun Inspiration Internet Leadership Management Marketing Mobile Off topic Online Brand Privacy Self Development Social Business Social Commerce Social Media Social Networking Strategy Technology Twitter Uncategorized Whimsy women in Technology