Monthly Archives: January 2012

A Social Network for women only? We certainly wouldn’t talk about men..

I wonder whether Luluvise will be successful. Luluvise is a social network for women only. 

Women only.  it’s an odd concept…

I agree that women sometimes want to tell things to other women only.  Perhaps sharing privately on Facebook has got too challenging since the new Timeline feature rolled out. Perhaps women want to network with other women and share things that they perhaps wouldn’t want to share on a more public (mixed sex) forum.

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The first thing that I saw on joining the site, was men.  Luluvise uses Facebook authentication to harvest the list of men in my Facebook friends list.  It then gives me an opportunity to rate them.

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Oh dear.  Fail Luluvise. Not everyone on my Facebook friends list is a potential lover.  Some of these are colleagues, customers, and just friends of mine.

I’m not necessarily a fan of theirs, nor an ‘Ex’  They’re just friends, colleagues and acquaintances.

I’d like to have different types of conversations with my girlfriends than just weighing up the datability quotient of my Facebook male friends.  I’d like to talk about careers, share stories to inspire other women, or read their stories of success.

It’s not enough that I can chat to my girlfriends.  I can create a list in Facebook and do that.  I want more than you can offer

As Belinda says, Women are calling for more varied methods of participating with friends than current networks provide.

Sorry, Luluvise, until you get more established and get some credible content on the site that appeals to the woman with a brain, a career and a social life, I won’t be back.

…Unless I want to bitch about my male colleagues in a female only environment.

But I can do that in a wine bar with my friends….

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

7 other uses for Twitter if ‘social’ isn’t your thing

imageJack Dorsey, creator of Twitter doesn’t think that Twitter is ‘social’

Well if he does, he missed it from his speech at the conference in Munich yesterday.  The three words he used were ‘public’, real-time’ and ‘simplicity’ according to Business Insider.

We definitely see social as just one part of what people do on Twitter,” Dorsey said. “We think of it as an information utility and a communications network.”

I think he might be right.

Even though ‘social’ is just one aspect of Twitter, there are many more ways that people use the site.

Trend setting: Discover trends and themes bubbling up from the stream at a local, national and global level.  When news breaks it starts out slowly and gets passed around by more and more people.  What can seem initially insignificant, can become a trend

Data gathering: people chat about their interests, watch TV and comment on news.  This brings valuable insights to the TV companies, brands and influencers.  A million people discussing the change in chocolate taste for a brand might seem boring but to the data mining analysts its gold dust.

Bookmarking: Interesting information can be saved using favourites for later review and reporting.  I use favourites to link similar posts together when I’m creating a blog post and want to see opinions of those I follow.  I also like to mine the favourites list of influencers to see what influences them

Link-sharing: Passing along information and news to friends and followers.  This could be information from your own blog – or other interesting articles, blog posts and links.  However, in a study conducted in 2010, 50% of all links were forwarded by only 20,000 users. Wow.

Selling: Time-limited offers can work well if marketed properly on Twitter. Remember that you’re dealing in a global market so order fulfilment should be taken into account before embarking on an offer. Using promoted tweets you can ensure that your tweet is at the top of the list when someone searches for a phrase or a brand name.  Paid for, promoted Tweets get your noticed.

Influencer identification: Tracking who influences news.Tech journalists, fashion bloggers, foodies, political leaders, rumour mongers brands and Educators are all influencers in their own right.  Knowing who your influencers are will help you with your strategy.

Fan following:Track celebrity activities without resorting to newspapers or other sources.  They don’t need to follow you back either.  They might just retweet your message – or respond to you.

 

So perhaps Twitter isn’t just ‘social’.  it’s a heck of a lot more than that

Image credit: sylvrilyn

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Twitter call for help results in backlash over depression at work

A simple Tweet goes viral.  Sounds familiar?  Last year, it was the message that broke the news of the raid on Bin Laden.  This is on a much smaller scale, but the message still got to the right people.

Roy has depression.  He asked for time off from work to attend counselling.  His boss told him she may need to fire him.  He put the news on Twitter.

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He then posted a copy of the dismissal letter from his boss and explained about his depression.  his boss said that there was no room for passengers.

Ow.  Hurtful.  But not surprising in a small business which might be struggling to make enough money to survive this recession

The tweet went viral.  It was picked up by the telegraph and responded to by MP for Northamptonshire Louise Mensch

Roy’s followers leapt from 850 to over 3000.  He got legal advice and went shopping for clothes.

There are several comments under the telegraph article.  The comments seem to be 50:50 split in support of his plight and vilifying him for causing undue stress on a small business.  A small business would find it incredibly hard to cope with an employee who was off work for an extended period of time.  Their absence would impact them financially and impact their productivity.

I’m sure that there are a lot of people who have been stressed by their job, have been intimidated by bullying bosses, or felt anxious about their work or tasks. Poor work practices can make people dread going into work. Large and small businesses can make unreasonable demands on their employees which results in sickness.

Until you have had depression, It’s really hard to understand how it feels. 

It’s distressing to watch a colleague slide down into despair, and know that the best solution would be to totally change their situation at work.

It’s hard as a boss, asking the remainder of your team to take on extra work whilst you support the person who is away from work.

It’s hard as a friend not to offer advice and well-meant help

It’s also hard, not to ask your friends on Twitter to give you some support and make you feel better when you’re feeling down, because your job isn’t turning out the way you want it to.

But on balance, will the message on Twitter, really bring you the long term results you wanted?

Often not.  Unfortunately…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Social Media Law–copyright and disclosure

This infographic from the socially aware blog is certainly worth a look – especially if you need to consider legislation at your organisation.  It’s US focused – but there are ramifications for everyone thinking about copyright, social media and disclosure..

Certainly worth a look…

Has the Internet made journalism better or worse?

The Economist has posted an interesting video.  It argues the case for, and against the Internet making Journalism better or worse..

 

I’m in the ‘for’ camp.

I think the Internet brings much greater interaction with brands.  It forces brands to be more transparent and amplifies mess ups and exposes inaccuracies.

However, it has unleashed a new wave of cyber bullies who have the power to say what they want to about a brand.  Trip advisor hotels are subjected to awful attacks by consumers with power.  Everyone with a blog can publish rants about others if they choose.  Openness and transparency can be replaced by vitriol and spite.

What do you think?  Has the Internet made journalism better?  Or is the propagation of rumours, half-truths and gossip destroying the validity of news?

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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Does Facebook peer influence really work?

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Is Facebook really the be all and end all of social marketing? 

Is peer influence all that it’s cracked up to be?

Is interaction and friendship forming about learning about things that really don’t interest us?  Is it a numbers game about getting likes, followers and +1’s.  Peer influence tends to move along channels of similar interest.  You are more likely to buy some wine if you know that the person you follow or are friends with, is also interested and knowledgeable on wine.

If you write boring stuff, you will get unfriended.

If you spam your users with useless posts, you’ll get unfriended.

If you lurk silently and don’t contribute to the conversation, you’ll get unfriended..

You are less likely to be influenced by people with different interests to you – no matter what they say on Facebook.  Peer influencers want to have an emotional connection to the brands they follow

As a brand, you will need to create influencer programs, and offer incentives to your influencers. You need to find your social network influencers and you need to scale your online network in other ways than just on Facebook. 

It’s not about Google+ either. Or Twitter. Or YouTube. It’s not about brands either. It’s about people. People want to interact with people, with the same interests and same goals as them.

If you can achieve this – you’re an influencer- whatever your job title may be.  And you’ll be an influencer on whatever social platform you happen to use…

Image credit: Tambako

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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