Daily Archives: September 27, 2011

Social Commerce: Spending power in the palm of your hand

Now this is an interesting infographic from socialcast on the power of the mobile device.  There’s a massive demand for mobile applications at the moment – and this infographic goes some way to explaining why

#E2sday: Mobile Commerce

 

For Social Commerce vendors its vital that you give the customer:

    • The experience that they want
    • The form factor they want
    • on the device that they want

Mobile devices are used for a holt of different things, and mobile payments and transactions are becoming the norm.  You can check in and use your phone as a boarding pass with several airlines, you can access information, buy goods, connect with your friends and of course play games.

In order to stay one step ahead of your competitors, you need to think about giving the consumer the mechanism to stay engaged with your commerce site, whether it’s through coupons, discount, competitive offers, or online purchasing.

If you’re not quite there yet, or not quite ready remember that your competitors just might be…

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.