Monthly Archives: September 2011

Your Avatar: What does your profile image say about you

The joy of tech comes up with some great cartoon.  I really like this one that Mashable uncovered…

 

Media_http8mshcdncomw_bgrla

Almost as good as my other favourite from 2007:

image

 

Still valid even now Smile

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Technorati Tags: ,,,,

Life before smartphones: How did we manage?

Some great memories here in this infographic from the Windows team blog about what it was like before smartphones came along:

WYWY

when did you get your first smartphone?  I downloaded my very first app onto my phone ages ago.  It was a map of the tube which sat on my Windows based smartphone in 2002.  i remember we all thought how amazing this stuff was back on 2002…

And look how far things have progressed since then Smile

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Swisscom goes Viral: Create a movie with your Facebook Friends

image

This is really cool.   I mean this is incredibly cool.

Awesome even…

It’s a social Facebook TV film made by Swisscom and its fully customisable to include the cast of friends you want in your movie.. The Facebook friends you suggest are featured at several points throughout the clip.  It’s similar to Intels Amazing Museum of me earlier this year – but very well put together.  Have a look at some of the screenshots from my personalised movie..

image

Clever use of Facebook photos make the story more real.  This photo of Tim made me Guffaw – read the caption Tim Smile

imageimage

Clever use of photo embedding brings the story to life..

image

image

Go on – have some fun in Facebook – and share it with your friends Smile

Nice work Swisscom – a great viral campaign. Have a look at the movie that I created – or Get yours here

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Social Commerce: Spending power in the palm of your hand

Now this is an interesting infographic from socialcast on the power of the mobile device.  There’s a massive demand for mobile applications at the moment – and this infographic goes some way to explaining why

#E2sday: Mobile Commerce

 

For Social Commerce vendors its vital that you give the customer:

    • The experience that they want
    • The form factor they want
    • on the device that they want

Mobile devices are used for a holt of different things, and mobile payments and transactions are becoming the norm.  You can check in and use your phone as a boarding pass with several airlines, you can access information, buy goods, connect with your friends and of course play games.

In order to stay one step ahead of your competitors, you need to think about giving the consumer the mechanism to stay engaged with your commerce site, whether it’s through coupons, discount, competitive offers, or online purchasing.

If you’re not quite there yet, or not quite ready remember that your competitors just might be…

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Blogging Generosity: Tips to be a good blogger

I like this post on how to be a good blogger.  You can be a good blogger by being a generous blogger.

I particularly like these points:

    • Writes posts that are of service to her reader.
    • Uses her blog stats to figure out how she can create more posts of value for her reader.
    • Reads other blogs as often as she would like to be read.
    • Is grateful for her readers no matter how many, or few there are.
    • Makes it easy for readers to subscribe to her blog.

imageI often have a look back at older posts that are still getting clicks and turn up in searches regularly.  I’m surprised that some of my really old posts, written when I was still at Microsoft, still get queried every week.  These are often the basis of my new blog posts and I’m often surprised at what topics people want to know about.

But repetition isn’t too much of a bad thing.

Posts can be revised and revisited, improved and enhanced.

Blogging is still a great way to get your message out and demonstrate your credibility.  It can lead to an increase in sales leads and it can help your customers review information you’ve told them in the past.

There are a few fundamental blogging tips that span the test of time and are still very valid blogging tips:

Tell great stories to keep the reader coming back to your blog

Blogs are not dead.  Keep your blog alive by regularly posting, blogging effectively and responding to comments.  Don’t lose focus because the next new shiny thing has appeared in social networking circles.

Make time to blog.  Keep your credibility going.  The new shiny thing might not be there forever…

If you want to increase your connections using social blogging then make sure you are in listening mode.  Stop broadcasting.  comment on other blogs, engage and interact.

Be generous with your blog links.  Trackbacks and pingbacks are powerful blogging features that will improve your blogging reach and visibility.

It’s not always about the shiny new thing.  Sometimes traditional ways of working still stand the test of time…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Image Credit: Flickr

Technorati Tags: ,,,

Password security: Telling stories with passphrases

When we change passwords why do we choose passwords that are so complicated that we can never remember them?    Or we choose passwords with such poor security that they are easily cracked.  In our always connected online world, surely passphrases are easier to remember than these complicated passwords?

Here’s an infographic from Zonealarm showing the importance of having a strong password.  This segment is especially relevant

image

 

and a great cartoon from XKCD showing how easy it is to remember daft password phrases instead – and how hard it is for computers to crack them..

image

 

Off to change my password now – to another part of the limerick I’m memorising.  There was a collection of vicars…. Smile

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Technorati Tags: ,

Social media addicts: Getting back into the real world

Socialising in the real world can be a bit of a drag after the ease of interacting online.  Here’s a video I’ve found to help you ease yourself back into the ‘real’ world…

Of course, you might prefer to remain online instead.  Don’t worry about your Internet Addictive disorder, It is actually possible to disconnect for short periods of time Smile.

The challenge is ‘catching up’ with all that you missed when you return…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

WEConnect Europe Conference

Conferences for women are so different to the geek conferences I’ve been to.

The heels are higher for a start…

The WEConnect Europe Conference was held in London on the 27th floor of the Clifford Chance building in Docklands. It was a very energising day with lots of corporates there, procurement teams and business owners.

Lots of certified women business owners were there – as well as registered business owners connecting to corporate teams.  Have a look at the video highlights for the day…

The sessions were brilliant – and the Dragons den was inspiring.  Hopefully lots of new connections and deals were made leading to more business – hopefully.

And for me?? Watch this space…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

WEConnect Europe Advocacy award

Sometimes recognition matters much more than money.

How often have you wished that your manager, or team leader would praise you for a job well done, a task well executed, or a project saved due to your quick thinking actions?  it doesn’t have to be a cheque, or a pay rise either.  Sometimes, an email to the team – or a poster on the wall would be all you need to make you feel that you’ve done a great job.

I’m no exception of course – only running my own business means that I have to get praise and rewarded from the clients I work with and the associations I’m in.

eileenb WEConnect AdvocacyIMG_1611

One of these is WEConnect.  WEConnect connects women owned businesses to corporates.  WEConnect is part of an international organisation promoting supplier diversity.  I attended the WBENC Women in business conference in Las Vegas this year and was wowed by the WBENC event itself.  I’m always promoting the advantages of the strong network in the corporate world where finding the correct person to do business with is often a nightmare. 

So I’m utterly delighted to win the Women’s Business Enterprise (WBE) Advocacy award for 2011.  Its great to be recognised for the work I’ve done so far to get more members to sign up to become WBE’s

And yes – this does mean more than a financial incentive would from WEConnect.  I already benefit from the connection and the extra business connections I’ve made.  So all I need to do is to turn these valuable connections into purchase orders and invoices and complete the connection..

Still smiling.. Smile

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.