Monthly Archives: January 2011

Poor passwords, poor security

Surely folks don’t use these passwords do they? A worrying infographic from Column five media

I’m all for the part about creating a strong password that is easy to remember.  I hum my password to myself every time I log on… Yes it’s a song and my password changes to different lines of the song when I change it… Smile 

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Mutual following–Useful or not?

So is Tweepi really useful?  It allows me to unfollow those users who don’t follow me back, follow users who are following me, and clean up the list of people I follow in Twitter.

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I’m not so sure.  I don’t think that I should slavishly follow everyone who follows me on Twitter.  it leads to the insularity that I talked about the other week.  It doesn’t let my network grow.  It doesn’t bring me into contact with new people.  It doesn’t move the experience forward at all…

I strongly believe that in order to get a great set of social interactions and expansion of knowledge, then it’s really important to extend your network, not compress it.

Tools like Facebook and LinkedIn need to have a symbiotic ‘Follower / Following’  relationship.  You have to accept the connection to add the person to your network.  Twitter allows you to have inequality in your relationships and extend your network and that brings new opinions into your network

Do you think Twitter should have a more symbiotic relationship – where you only follow those who follow you?  or should you continue following folks who will never follow you?  That’s the way I think it should be…

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Getting paid to tweet about products?

I’m encouraged that the UK Office of Fair Training are clamping down on Tweeps  and bloggers that are paid to be effusive about products whilst not admitting that they receive payment.  The use of Twitter reaches new heights for communication (there were 6,939 Tweets per second sent on January 1st according to the Twitter blog).  People are communicating more, and celebrities have a huge set of followers.  So should they append tweets with ‘ad’ or similar to show that they have been paid to do this?

In companies like Microsoft, bloggers and Tweeps receive a salary, so it’s natural that they would enthuse about company products.  Their opinions are (generally) their own and they put a personal perspective to the standard PR campaign about the product.  But celebrities don’t tend to work for companies so is it right that they get paid to talk about consumer products.

Look at the TV adverts.  The voice over, or the ad itself shows celebrities talking about the product.  They don’t explicitly say that they are being paid to advertise the product.  We’re intelligent enough to assume that they are.  So why do the OFT need to get Tweeps to ‘explicitly state’ that they are promoting products.  Surely we all just assume that they are being paid when they enthuse.  or are we assumed to be so dim. that we blindly assume that they love these items AND have been paid for them?  Did all of those women actually buy those dresses they wear at the Golden Globe awards or the Oscars?  Surely not…

But does the fact that these celebrities endorse brands, and enthuse about them mean that  we’re going to be more influenced by them and buy goods?  We’re much more likely to buy products recommended by our peers (figures vary from twice to  4 times more likely to do this).  But are we more likely because a celebrity endorses the brand.

Do we now class these celebrities our peers and our friends just because we follow them on Twitter? 

There are new rules for online advertising that are coming out in March and they now include User Generated Content (UGC) on web sites.  Here’s a snip from the code

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When the new code comes out in March 2011, will Tweets from paid celebrities be included in the CAP remit?  Will it change the way that Facebook page campaigns work.  It will be interesting to watch things develop…

Perhaps I’m too cynical – but I’m less likely to buy something that a celebrity has endorsed  – whether they are paid for endorsing the product or not.  I’d much rather consider something that one of my first degree connections has enthused about. 

Or AM I too cynical?? Smile

 

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Insight into your web design

This caught my eye – especially as I’m fascinated by fonts after seeing this book about fonts on Amazon

(Large version here…)

I’m not sure what this web design says about me – or what it says about my website designer.  It’s a nice infographic though.  Thanks to Six revisions for the work…

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Your business ‘social graph’

I’ve been playing with the LinkedIn analytics feature at LinkedIn labs and I had a look at the relationship that all of my LinkedIn connections have with each other graphically displayed graphically using InMaps

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The small cluster on the left are a few business contacts I’ve made through networking in my local region.  None of them are into technology, so there are minimal connections to the rest of the group.  In the bottom left are my women in technology connections, from the CWT, and from the project team members.  But the main part of the cluster is for the technology connections I’ve made, from Microsoft employees, current and past, community leaders and technical business associates.  You can scroll into the graph and see the detailed links in between each connection and map out who is connected to who.

It’s also useful for me to be able to reconnect with folks that I haven’t connected with for a while – and delete connections that I shouldn’t have connected to in the first place…

A nice little visualisation tool from the team at LinkedIn.  Thanks guys..

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The state of social

Interesting stats on social media from Krishna’s blog (originally from eConsultancy)

Certainly food for thought – especially for companies that aren’t managing their costs and can’t calculate their social media spending.  They obviously need a  strategy and plan Smile

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