I was talking to a client today about social media options and going through various tools that she could use to extend her traditional marketing into Digital marketing, and going through the different tools that she could use to get going. I talked about Facebook and Twitter and ways to use each of these.
“Do I need to do both” she said? “They seem very different”
This reminded me of the post on the Twitip blog comparing the two
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online whilst Twitter on the other hand, encourages you grab ideals in byte-size chunks and use your updates as jumping off points to other places or just let others know what you’re up to at any given moment.
On the surface, these seem to be completely different applications: one is for relationships, one is for news. Or is it? There are some great tag clouds here which give definitions of each service. Twitter definitely appeals to the moment, and facebook doesn’t. Or does it?
I think that Twitter can move from point in time status updates to relationships. Several folks who I’ve been having a conversation with entirely on Twitter, have over time moved to email, facebook and LinkedIn relationships. The Twitter notifier from Live Writer, announces each blog post, to Twitter and the facebook app for Twitter, updates facebook. so there’s synergy with my updates across totally different styles of applications. And the interaction from people from both applications suggest that each approach is valuable.
So it’s possible to have links between the immediacy of the Tweet, and the longer relationship from Facebook.
Is any one preferable to the other? Or should a more consolidated and co-ordinated approach be used? you decide 
